“When you claim authority (not bogus ‘guru’ authority, but real leadership), you’re constructing something. If you aren’t solving a problem for your audience, go back to the drawing board until you can.
“Not everyone who builds is a nice guy. Steve Jobs wasn’t a particularly nice guy. But he was no troll, either. He built a hell of a company … one that added to people’s lives, instead of sucking energy into an endless attention black hole.
“Attention is not the same thing as authority. You can’t just be a contrarian jackass … it’s not in service of anything.”